CELEBS DRAFTED FOR NYC TOURISM ADS

Pro Bono Effort From BBDO Touts 'New York Miracle'

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NEW YORK (AdAge.com) -- The New York mayor's office and Omnicom Group's BBDO Worldwide are set to use a string of the city's celebrity icons in a national TV campaign to boost tourism in the city, a person

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familiar with the matter said.

The city will seek donated ad time from national broadcast and cable TV networks.

One ad stars Robert De Niro and Billy Crystal together and was directed by Barry Levinson. Other spots feature, separately, Woody Allen, Yogi Berra and Barbara Walters, among others.

Mayor Rudy Giuliani, who has already appeared in the campaign's initial spot, is expected to also play an additional role. The tagline is "The New York miracle; come be a part of it."

The effort is being done pro bono by BBDO. The Mayor's spokeswoman, Sunny Mindel, did not return a call seeking comment.

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