Celestial Seasonings offers up Zinger ads

Published on .

Herbal tea marketer Celestial Seasonings is breaking a network TV, cable and print campaign Nov. 25 focusing on its Wild Berry Zinger variety. The company also said it will introduce a new fruit sampler, harvest chamomile and holiday teas as well as six herbal supplements later this year. The company's $6 million account is handled by Dailey & Associates, Los Angeles.

Copyright November 1996, Crain Communications Inc.

In this article:
Most Popular