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Published on .

A wireless call drowns out a higher calling in a campaign running in 14 cities for U S West's Advanced PCS service. In one :30 in the campaign from DDB Worldwide, Chicago, heartbroken Roger wants to enter a monastery, but a sudden reconciliation with his girlfriend via cell phone ends those plans. Bob Giraldi directed the commercials, and NuWorld edited. Copywriter: Joe Van Trump. Art
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