New cellular network seen

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The U.S. Department of Justice's approval late yesterday of Bell Atlantic Corp.'s acquisition of GTE Corp. and Bell Atlantic's partnership with Vodafone is likely to mean the launch of a fourth national cellular phone network early next year. The companies agreed to sell off assets in 96 markets. They now need one last approval from the Federal Communications Commission before proceeding with plans to market a single service that would rival those of AT&T Corp., Sprint Corp. and Nextel. Currently, Bozell and Lord Group, New York, and Arnold Communications, Boston, handle Bell Atlantic; Campbell Mithun Esty, Min-neapolis, handles Vodafone's AirTouch; and Ogilvy & Mather, New York, handles GTE.

Copyright December 1999, Crain Communications Inc.

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