Cellular One in January will break a new TV spot by its former agency Publicis/Bloom. Cramer-Krasselt
last week won the account. The spot features Ian De Nolfo, a famous operatic tenor, who sings to a baseball stadium a rendition of the National Anthem over his cellular phone from his broken-down car on the freeway. Cellular One is a sponsor of college basketball's NCAA championships. Spots will air on cable and broadcast stations.