Cendant Corp.' Move.com March 27 launches its first TV branding effort. The humorous $20 million campaign uses the tag, "It's a better move." In one spot, an elderly couple talks about moving out their slacker son and getting a Florida condominium. Print breaks in the second quarter. Goldberg Moser O'Neill, San Francisco, is the agency. Cendant's residential real estate brands include Century 21, Coldwell Banker and ERA.
Copyright March 2000, Crain Communications Inc.