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Census Bureau buys Super Bowl spot

Published on .

In what may be the most expensive 30-second spot ever paid for by U.S. taxpayers, the Census Bureau plans to run a commercial on ABC's Super Bowl broadcast Jan. 30.

The commercial from Y&R Advertising, New York, is slated to run in the first position of the eighth commercial break in Sunday's telecast. Although a single :30 on Super Bowl XXXIV has recently sold for between $2.3 million and $3 million, Y&R officials said the government got it for less than half the $3 million.

For more on the story see Census Bureau.

Copyright January 2000, Crain Communications Inc.

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