Census Bureau counts on $166.6 million in marketing

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The U.S. Bureau of Census, whose potential for ad spending has bounced around amid congressional fights over how the census will be conducted, said today it's expecting to spend $166.6 million on marketing, with $106.6 million going to media buys. The overall spending is up 66% from the $100 million first projected, but is less than the $300 million some on Capitol Hill had earlier mentioned. Y&R Advertising, New York, leads a consortium of agencies that handles the census, and will provide TV spots in 10 languages.

Copyright July 1999, Crain Communications Inc.

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