Census Bureau counts on $166.6 million in marketing

Published on .

Most Popular
The U.S. Bureau of Census, whose potential for ad spending has bounced around amid congressional fights over how the census will be conducted, said today it's expecting to spend $166.6 million on marketing, with $106.6 million going to media buys. The overall spending is up 66% from the $100 million first projected, but is less than the $300 million some on Capitol Hill had earlier mentioned. Y&R Advertising, New York, leads a consortium of agencies that handles the census, and will provide TV spots in 10 languages.

Copyright July 1999, Crain Communications Inc.

In this article: