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Centerseat to create site for Borders

Published on .

Borders.com, a book, music and video retailer, hired Centerseat, a company that produces original programming for the Web, to create Borders Vision, a site that will offer customized programming and Borders products, including Borders in-store events featuirng authors, musicians and artists. As part of the agreement, Centerseat will film and present these events at Borders Stores across the country and post them on the site. Shows will be presented on a scheduled and on-demand basis.

Copyright December 1999, Crain Communications Inc.

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