Centraal hires former Softbank exec

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Centraal Corp., which developed the Real Name System for global Internet navigation, has hired Ted West as exec VP-sales and marketing, Palo Alto, Calif. Previously, Mr. West was co-founder and executive VP-business development at Softbank Interactive Marketing, which was sold to ZuluTek last year. Mr. West will be responsible for strategic development, marketing and sales of Centraal's Real Name address system.

Copyright June 1998, Crain Communications Inc.

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