Wendy's International next month launches a promotion targeting children and linking with Saban Entertainment's "Bobby's World," airing on Fox Family Channel. Five free toy premiums will be available in kids meals from Feb. 8 through March 21. Bates USA, New York, is Wendy's agency.
Lifetime inked a deal with the FIFA Women's World Cup Organizing Committee to become an official sponsor of the third annual women's world soccer championships. The cable network will air vignettes about players, starting in June. It will receive worldwide category exclusivity, on-site recognition and