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Century 21 jumps to Lowe

Published on .

In an unexpected move, Century 21 Real Estate Corp., Parsippany, N.J., shifted its estimated $40 million account to Lowe & Partners/SMS, New York, from Arnold Communications, Boston. Arnold won the business last September and broke Century 21's "More Power to You" campaign in January. Century 21 is a unit of Cendent Corp.

Copyright August 1998, Crain Communications Inc.

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