DUBLIN--Indigo, the Internet-based subsidiary of the Irish state telcom Eircom, has broken a $1 million ad campaign focused on Internet shopping. The campaign, from Doherty Advertising, uses the tagline "Internet Shopping is Indigo". The 40-second TV and cinema ads feature Indigo CEO Mark Beggs. The campaign is backed by a press, outdoor and radio campaign.
Copyright June 2000, Crain Communications Inc.