Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Huntington National Bank tries reality TV in a campaign to rebrand the company as a full-service provider of financial products. To emphasize the bank's individual attention to customers, the campaign uses real-life CEOs, senior citizens and men named Bill, talking about themselves. The TV effort from HMS Partners, Columbus, Ohio, began May 16 in 22 markets across a half-dozen
Most Popular
In this article: