Mr. Jaques, 50, was the first senior-level appointment made by Mr. McLennan, who arrived at Y&R in June to take over the global agency network, which as been plagued by losses and leadership failure in recent years. Mr. Jaques formerly ran Y&R Asia and knew Mr. McLennan, who had been chairman-CEO of Young & Rubicam Brands Australia/New Zealand when both were stationed in the Asia/Pacific region.
Mr. McLennan will assume the North American duties for the time being. "It is a short-term challenge, not a set back," Mr. McLennan said. "We've got some good momentum in the business with the LG win and a few others coming along. It is an unexpected twist."
Mr. McLennan has in the past six months has been assembling his leadership team and was depending upon Mr. Jaques to reinvigorate the crucial North American market. At the end of December, Young & Rubicam Brands Chairman-CEO Ann Fudge left the company, as did Michael Patti, worldwide creative director and vice chairman; Mr. McLennan, though he does not have the Young & Rubicam chairman-CEO title, is effectively the top executive at the network.
Separately, toy retailer Toys R Us is putting its business in review, according to the agency. Y&R won the account in May 2004 in a review that included then-incumbent Publicis Groupe's Leo Burnett, Chicago; Omnicom Group's DDB, Chicago; and Interpublic Group of Cos.' FCB, New York.