U.S.-based network Leo Burnett Co., which has a 74% stake in the Indian agency, is not making any management changes as a result of the name change. Burnett's multinational clients account for 52% of the agency's revenue.
Leo Burnett India intends to expand its range of offerings in specialist services. "In terms of additional services, for India, our focus for the next couple of years will be direct and digital communications,'' says Steve Gatfield, regional managing director of Leo Burnett Asia Pacific, who was in Bombay for the agency renaming.
Copyright August 2000, Crain Communications Inc.