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Champion consolidates $10 mil account

Published on .

Sara Lee Corp. consolidated the $10 million advertising account for its Champion apparel line at Long Haymes Carr, Winston-Salem, N.C., following the merger of Champion's JogBra line with Champion Men's Products. Long Haymes handled the Men's Products and Earle Palmer Brown, New York, was the agency for the women's JogBra line. Long Haymes also handles Sara Lee's Hanes, Hanes Sport and Hanes Her Way underwear and active apparel lines.

Copyright August 2000, Crain Communications Inc.

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