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Chanel has long been re nowned for costume jew elry, a slight misnomer given prices that can top $1,000. Now it's adding fine jewelry under the Chanel Joaillerie moniker and competing with the likes of Harry Winston and Cartier. Prices st art at $1,250 for a simple gold ring and go up to $500,000 for an intricate chameleon necklace. Print ads, created in-house, start in November showcasing art fully nude body parts adorned with Chanel gems.
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