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Chanel's $20 mil media account eyes Media Edge

Published on .

Chanel, New York, is expected to award Young & Rubicam's Media Edge its $20 million media and strategic marketing assignment. DDB Worldwide's Optimum Media is the incumbent. Y&R referred calls to the client, who couldn't be reached by deadline. The bulk of Y&R's media assignment is expected to be print-oriented.

Copyright October 1999, Crain Communications Inc.

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