KNOW WHEN TO CHANGE ADS

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It's no longer time "to say when." Anheuser-Busch on Sept. 12 launched a new anti-drunken-driving campaign, forgoing the "know when to say when" line it has used since 1985. The brewer said its $40 million responsible-drinking campaign is an evolution resulting from increased awareness of drunken driving. The new effort, created by DDB Worldwide, Chicago, touts a 39% decline in deaths caused by drunk drivers from 1982 to 1998 and a 45% drop in underage drinking. It will run on TV, print, outdoor and radio, and will be phased into
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