Tatham unveiled its new name, Euro RSCG McConnaughy Tatham, to its employees Tuesday as the shop's leadership explained the agency's vision to be a creative branding agency.
"We just want to be more about ideas," said Jim Schmidt, the shop's chief creative officer. "A lot of places pay lip service to that, but we want to spend a little more time impacting the business of our clients. That comes from a culture that rewards ideas and holds ideas in high esteem."
The agency is currently developing a system that will reward teams for their ideas through bonuses and internal competitions.
The updated moniker is intended to reflect the agency's bolstered creative firepower after it in October acquired boutique McConnaughy Stein Schmidt Brown. It is the second name change for the agency since it was founded in 1946 under the name of Tatham-Laird and Kudner and in 1989 was acquired by Euro RSCG Worldwide.
Tatham President Gary Epstein also announced that Air France was transferring its domestic advertising account to Tatham from sibling Jordan McGrath Case & Partners, New York. To support the account, which has estimated billings between $5 million and $10 million, Tatham will open a New York field office, where Susan Mena will serve as the account's management director. -- Kate MacArthur
Copyright May 2001, Crain Communications Inc.