CHANNEL ONE ENROLLING SENIORS IN HIGH SCHOOL FOR NEW COLLEGE CHANNEL

By Published on .

Channel One, the controversial ad-supported service seen in 12,000 high schools, is starting another ad-supported channel.

The College Channel, a joint programming venture with college preparatory service Princeton Review, will begin to roll out this fall. Targeted to high-school seniors, the channel will feature 5 1/2 hours about college financing and admissions issues, and 7 1/2 hours of Princeton Review's SAT Test Prep course.

The College Channel is hoping for sponsors in the credit card, automobile, computer and telecommunications categories, said Ed Winter, CEO of Channel One Network.

OLDER AUDIENCE

"It's really an older skew than Channel One, where we concentrate on beverages, [movie] studios, candy and snacks," Mr. Winter said.

The programming about issues that students will face in college is free, but the SAT prep course will cost $64.95 per student.

Previously, all programming on Channel One Networks has been free.

TITLE SPONSORS SOUGHT

Mr. Winter said that since the prep course is going to carry a fee, the advertising on that portion will likely be title sponsorships instead of commercial breaks at regular intervals.

Channel One, owned by K-III Communications Corp., is now up to 27 sponsors. New sponsors in the past 18 months have included Levi Strauss & Co., Rollerblade, Walt Disney Co., PepsiCo's Taco Bell, Keebler Co. and Sears, Roebuck & Co.

In this article:
Most Popular