CharityCounts.com, a site for non-profit organizations, launched its first, $1 million ad campaign from Eisnor Interactive, New York. The campaign begins Dec. 6 with a full-page ad in The New York Times. The effort consists of media such as outdoor posters and framed advertisements in restaurants, health clubs and bars in both New York and San Francisco. The campaign also contains online banners on sites such as AltaVista, AOL.com, Excite and Yahoo!
Copyright December 1999, Crain Communications Inc.