×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CHARLES FRENETTE

Published on .

Coca-Cola Co.

Title: Chief Marketing Officer

Ad Budget: $254 million-plus

Agency Roster: Berlin Cameron &*Partners; Leo Burnett Co.; D'Arcy Masius Benton & Bowles; Edge Creative, Cliff Freeman & Partners; Kirshenbaum Bond & Partners; Lowe & Partners/SMS; Wieden & Kennedy; W.B. Doner &*Co.; more than 15 others worldwide.

Power Play: A company insider from a Coca-Cola bottling family with an operations rather than marketing background, he steps in to increase local marketing initiatives. He most recently led Southern Africa division, where he's credited with boosting sales 11% last year.

Years on list: One.

Most Popular
In this article: