Title: Chief Marketing Officer
Ad Budget: $254 million-plus
Agency Roster: Berlin Cameron &*Partners; Leo Burnett Co.; D'Arcy Masius Benton & Bowles; Edge Creative, Cliff Freeman & Partners; Kirshenbaum Bond & Partners; Lowe & Partners/SMS; Wieden & Kennedy; W.B. Doner &*Co.; more than 15 others worldwide.
Power Play: A company insider from a Coca-Cola bottling family with an operations rather than marketing background, he steps in to increase local marketing initiatives. He most recently led Southern Africa division, where he's credited with boosting sales 11% last year.
Years on list: One.