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Special Outdoor Ad Report: Part 2

Chart of Times Square Advertising Prices

A Guide to Fees and Sellers at 23 Prime Locations

By Published on . 0

Also see main story: The Cost of Times Square Advertising
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Location Price

HBO's Deadwood On Broadway between 46th and 47th streets $150,000/month (Clear Channel Spectacolor)
ABC Family On 47th at Broadway $75,000/month (Clear Channel Spectacolor)
CNN Headline News On 47th at Broadway $75,000/month (Clear Channel Spectacolor)
LG Electronics NE corner of 45th and Broadway Approximately $165,000/month (LG has long-term lease for space; Viacom Outdoor negotiated)
Mountain Dew NE corner of 45th and Broadway Approximately $175,000/month (PepsiCo has long-term lease with building owner)
Prudential South side of Two Times Square, 47th between 7th Avenue and Broadway Between $200,000 and $350,000/month (Sherwood Outdoor)
HSBC South side of Two Times Square, 47th between 7th and Broadway Between $200,000 and $350,000/month (Sherwood Outdoor)
Samsung South side of Two Times Square, 47th between 7th and Broadway between $200,000 and $350,000/month (Sherwood Outdoor)
Coca-Cola South side of Two Times Square, 47th between 7th and Broadway (has been in Times Square since 1935) between $200,000 and $350,000/month (Sherwood Outdoor)
Nasdaq screen SE corner of 43rd and Broadway $60,750 for four weeks of 6,680 30-second spots; comes out to $8.86 a spot (sold by Viacom Outdoor)
Reuters sign SW corner of 43rd and 7th $30,000 and up depending on spot load, frequency and customization. Extra productions costs may apply. (Sold by Reuters)
Planters NW corner of 45th and Broadway $85,000/month, moving parts extra (Sold by Clear Channel Spectacolor)
Best Buy NW corner of 45th and Broadway $68,000/month (Sold by Clear Channel Spectacolor)
Washington Mutual SW corner of 42nd and 7th $165,000/month, production into the millions (Sold by Clear Channel Spectacolor)
Kodak On Broadway at 46th $175,000/month, screen production in the millions (Sold by Clear Channel Spectacolor)
Cingular On Broadway at 46th $150,000/month (Sold by Clear Channel Spectacolor)
Sean Jean SW corner of 47th at Broadway $120,000/month (Sold by Clear Channel Spectacolor)
JDate SW corner of 47th at Broadway $65,000/month (Sold by Clear Channel Spectacolor)
Thai Airways SW corner of 47th at Broadway $75,000/month (Sold by Clear Channel Spectacolor)
Wm. Wrigley Jr. Co. Broadway between 43rd and 44th (video screen changes messages by daypart: markets young-skewing brands during MTV's 'Total Request Live' and older-skewing brands at night for theater-goers) $145,000/month (Sold by Clear Channel Spectacolor)
Target 42nd St between 7th and Broadway (nine boards for a total of 23,000 square feet) $850,000/month (Sold by Van Wagner)
U.S. Army Broadway and 43rd Free (a perk of owning Times Square real estate)
Toys 'R Us Broadway, between 44th and 45th (windows face south and west). Messages scroll continuously - each ad is exposed for 7 minutes an hour, 20 hours a day. $80,000 for a 6-week cycle. Production costs extra.
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