CHART - TurnSignals

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The first quarter was devastating for some media, particularly newspapers and radio, which saw sharp double-digit drops in advertising revenue, but there is no improvement expected in the second quarter data. After a 6.7% drop in total spending in the first quarter, April totals were just as depressed.

Medium April April Percent

2001 2000 change

Magazines $1,606.1 $1,608.7 -0.2%

Sunday magazines 111.7 105.9 5.5%

Newspapers 1,504.0 1,735.3 -13.3%

National newspapers 256.3 337.4 -24.0%

Network TV 1,818.8 1,856.9 -2.1%

Spot TV 1,253.0 1,457.4 -14.0%

Syndicated TV 261.7 253.5 3.2%

Cable TV networks 950.9 934.6 1.7%

Network radio 85.5 89.8 -4.8%

National spot radio 222.1 283.4 -21.6%

Total $8,070.0 $8,662.8 -6.8%

Source: Taylor Nelson Sofres' CMR

Notes: Figures in millions of dollars. All percent changes are vs. the same period in previous year.

U.S. ad agency employment is showing effects of the slowdown

*Preliminary

Source: U.S. Bureau of Labor Statistics

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