Nine agencies were picked to make strategic presentations to Epson America for its $20 million account, reported consultant Effective Marketing Strategies, Marina del Rey, Calif. They are: Rubin Postaer & Associates, Santa Monica, Calif.; Richards Group and Focus Agency, both Dallas; Mezzina/Brown, New York; Dailey & Associates, West Hollywood, Calif., DDB
Needham, Los Angeles; Seiniger Advertising, Beverly Hills, Calif.; Lowe
& Partners/SMS, San Francisco; and Hodskins, Simone & Searls, Palo Alto, Calif. If a smaller agency is selected for creative, media shops Carat
/ICG and Western International will get a shot at media, the consultant said.
Copyright December 1997, Crain Communications Inc.