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Internet Advertising Bureau expects to hire its first executive director after Labor Day. "The medium has matured enough that there is a need for a full-time position," says Rich LeFurgy, IAB chairman. today announces a deal with PlanetOut to put a pet store on the gay/lesbian site. A Greenfield Online study found 60% of gays and lesbians own at least one pet.

Web shop U.S. Interactive went public August 10 and at press time last week was still trading at its offering price of $10., an online drugstore, launches August. 17. with advertising from Gardner, Geary, Coll & Young, San Francisco.

Copyright August 1999, Crain Communications Inc.

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