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Checkers/Rally's reviews $10 mil account

Published on .

Checkers & Rally's Drive-in Restaurants, Clearwater, Fla., launched a review of its $10 million-plus account. Incumbent Crispin Porter & Bogusky, Miami, will not defend its hold on the work. Select Resources International, West Hollywood, Calif., is the consultant, with the goal of finding an agency by October. In August 1999, Rally's Hamburgers merged with Checkers, forming Checkers & Rally's Drive-in Restaurants. The merger created the largest double drive-through restaurant chain in the U.S., consisting of 900 units bearing the Checkers or Rally's name.

Copyright August 2000, Crain Communications Inc.

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