Checkers taps Marc; BK ponders

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Account action also is sizzling on the burger end of the fast-food circuit. Checkers Drive-In Restaurants, Clearwater, Fla., picked Marc USA, Pittsburgh, for its $10 million-plus account. Also competing for the work were Atlanta shops Fitzgerald & Co. and Austin Kelley Advertising; Berenter Greenhouse & Webster, New York; and one undisclosed agency. Select Resources International, West Hollywood, Calif., was the consultant. Incumbent Crispin Porter & Bogusky, Miami, didn't defend its hold on the work. Marc's Miami office will also work on the account. Meanwhile, No. 2 burger chain Burger King Corp., Miami, is expected to name three or four finalists next week in its $400 million review, following two rounds of presentations this week. McCann-Erickson Worldwide, Grey Worldwide and incumbent Lowe Lintas & Partners Worldwide, all New York, and Campbell Mithun, Minneapolis, were asked back for follow-up presentations to corporate and franchise representatives earlier this week. Those agencies are expected to survive the round. In Dublin, Ohio, No. 3 burger chain Wendy's International isn't reviewing agencies, but it did report today a hefty 9.3% increase in third-quarter net income, vs. a year ago, to $48.6 million, exceeding analysts' estimates. Revenue rose 8.5% to $578 million. Growth at the company's Tim Hortons doughnut chain helped pace the gains.

Copyright November 2000, Crain Communications Inc.

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