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Cheese acc't heads to review

Published on .

Dairy Management Inc., Rosemont, Ill., is in the initial stages of putting creative for its cheese account, now at Leo Burnett USA, Chicago, into review, said executives with knowledge of the situation. DMI last July moved media buying for cheese from Burnett to TN Media, New York. Burnett initially won the entire $40 million account from Grey Advertising on the strength of a segmentation study that resulted in the campaign's current tagline, "Behold the power of cheese." Neither Burnett nor DMI executives could be reached for comment at deadline.

Copyright January 1999, Crain Communications Inc.

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