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Chevrolet ad to honor Earnhardt

Published on .

General Motors Corp.'s Chevrolet division will run a memorial ad in USA Today on Feb 22 in honor of racing legend Dale Earnhardt, who crashed and died in his black Chevy Monte Carlo in Nascar's Daytona 500 on Feb. 18. Campbell-Ewald, Warren, Mich., which handles the Chevrolet account, created the ad. Fox Sports will provide two-hour coverage of Mr. Earnhardt's funeral tomorrow from Charlotte, and ESPN Classic will air a 12-hour tribute to the racing great Saturday.

Copyright February 2001, Crain Communications Inc.

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