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Chevrolet changes Hispanic shops

Published on .

General Motors Corp.'s Chevrolet Motor Division, Warren, Mich., assigned Accentmarketing, Coral Gables, Fla., its reported $20 million Hispanic advertising account. Lezcano Associates, Miami, was the incumbent. Chevrolet chose the agency for its ties to both General Motors, whose Hispanic account it handles for Florida, and to Interpublic Group of Cos., which bought a 30% stake in the agency in 1996.

Copyright June 1997, Crain Communications Inc.

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