Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Chevron touts new Techron

Published on .

Chevron Corp., San Francisco, on May 22 introduces a new gasoline with Techron, an additive intended to prevent engine deposit build-up and minimize vehicle emissions. A $30 million-plus ad campaign in 30 states breaking this week features animated cars with human personalities, via Young & Rubicam, San Francisco.

ABC June 21 will air its first-ever prime-time TV special offering viewers a preview of its upcoming daytime soap opera stories. ABC's "Loving," "All My Children," "One Life to Live" and "General Hospital" will be featured in the "Hot Summer Soaps" half-hour special.

Most Popular
In this article: