×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Chevy dealers pick agency

Published on .

Chevrolet dealers that belong to the new Michigan Area Marketing Group tapped Kraigie/Newell, Des Moines, for the group's estimated $15 million account, effective May 1. The agency plans to open an office in or near Detroit. Other contenders were Berline Group, Bloomfield Hills, Mich., and J.W. Messner Inc., Grand Rapids. One glitch: the Grand Rapids-area Chevrolet dealer group, which used the Messner agency, hasn't yet joined the larger region.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: