Chevrolet dealers that belong to the new Michigan Area Marketing Group tapped Kraigie/Newell, Des Moines, for the group's estimated $15 million account, effective May 1. The agency plans to open an office in or near Detroit. Other contenders were Berline Group, Bloomfield Hills, Mich., and J.W. Messner Inc., Grand Rapids. One glitch: the Grand Rapids-area Chevrolet dealer group, which used the Messner agency, hasn't yet joined the larger region.
Copyright February 1997, Crain Communications Inc.