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CHEVY PICKS UP INDY SPONSORSHIP

Takes 'Official Engine' Status From Sibling Oldsmobile

By Published on .

DETROIT (AdAge.com) -- General Motors Corp.'s Oldsmobile division is transferring its Indy Racing League sponsorship as the official engine to sibling Chevrolet division.

An Oldsmobile spokesman said the move is part of the "winding down" of the more than 100-year-old brand, which GM announced a year ago it would eliminate in a few years.

Oldsmobile had earlier transferred its golf sponsorship to sibling Buick.

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