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Chevy signs Warner cartoon devil

Published on .

General Motors Corp.'s Chevrolet formed a long-term partnership with Warner Bros. Consumer Products Division for use of its Tasmanian Devil cartoon character for Chevy Monte Carlo mainstream marketing and motorsports initiatives. A Monte Carlo TV spot with the character, via Campbell-Ewald, Warren, Mich., breaks nationally next month.

Copyright January 1998, Crain Communications Inc.

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