×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Chevy signs Warner cartoon devil

Published on .

General Motors Corp.'s Chevrolet formed a long-term partnership with Warner Bros. Consumer Products Division for use of its Tasmanian Devil cartoon character for Chevy Monte Carlo mainstream marketing and motorsports initiatives. A Monte Carlo TV spot with the character, via Campbell-Ewald, Warren, Mich., breaks nationally next month.

Copyright January 1998, Crain Communications Inc.

In this article:
Most Popular