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Vehicle Displays, Test Drives at the 'Come Together and Worship Tour'

By Published on .

DETROIT (AdAge.com) -- General Motors Corp.'s Chevrolet has signed on to be the title sponsor of a contemporary Christian music tour taking place in November.

Chevrolet will have on-site vehicle displays at the "Come Together and Worship Tour," which will feature performers Michael W. Smith, Third Day and Max Lucado. Chevrolet will offer test drives at five of the 16 concert venues, though other venues may be added.

5,000 request product info
A spokeswoman said GM's Southeast region execs were impressed with results after sponsoring a Christian music concert in June. More than 5,000 of the show's 12,000 attendees registered for more Chevrolet product information.

She also said the music genre's demographics -- families and adults aged 35 to 54 with disposable income -- are a great match for the Chevrolet brand.

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