CHEVY TRUCKS PROMOTES NCAA TOURNEY WITH ESPN.COM

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Chevy Trucks is launching a wireless promotion via ESPN.com and AT&T Digital PocketNet service that will allow users to pick teams for ESPN's wireless Tourney Pick'Em Game, promoting the Men's NCAA Division 1 basketball Tournament. Chevy Trucks is the lead sponsor. It is also hosting an online version of the team brackets that users can print out. Wireless marketer SkyGo is creating and serving the wireless ads. The wireless game lasts until the championship game. Game content also includes updated scores and standings.

Copyright March 2001, Crain Communications Inc.

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