Bizarre Spot of the Week|
Client: Perfetti van Melle
Brand: Vigorsol Air Chewing Gum
Agency: BBH London
Hands-down winner of the AdAge.com Bizarre Spot of the Week Award is this one from Italy, about a chewing gum that makes your nipples grow. Watch a bare-chested young man's nipples blossom out to finger length as he then performs a variety of strange tricks. The special effects chest rig that made the stunt possible was created by Jim Henson's Creature Shop.
Martha's Victory Sign |
Title: "In the K"
Agency: Grey Worldwide, New York
Martha Stewart throws a victory sign and a big smile in a new commercial for Kmart. Perhaps she knows something we don't. This spot, featuring the indicted doyenne of domesticity, is entitled "In the K" -- could that mean "In the Klink"?
The Urinal SUV|
Brand: Durango SUV
Agency: GlobalHue of Southfield, Mich.,
Dragging viewers into a men's room and forcing them to peep out from under a closed-door toilet stall, Dodge delivers its Durango message in the form of tasteless penis-size jokes. Do you think the corporate officers at Dodge feel a personal sense of pride about speaking to the American public in this vernacular?
Surfing a Plasma Screen |
Client: Pioneer Electronics
Brand: Pure Vision Plasma Display
Agency: Rubin Postaer & Associates
With one of the more ususual executions of a surfing cutout manuever, Pioneer shows off its new HDTV plasma display. It's just the thing for anyone who has been losing sleep over the fact that their current TV screen can't deliver 1 billion differnt colors.
Surfing a Cholesterol Drug|
Agency: Merkley Newman Harty Partners
She's a long-time vegetarian health-freak and an aging surfer girl. But despite being a type not often associated with cholesterol, she has a high count. But everything has been hanging 10 again since she started taking Lipitor. Lipitor: Get on board.
Client: Nat. Oilheat Research Alliance
Title: "White Heat"
Agency: Martin Agency, Richmond, Va.
Boring subject, neat effects. This spot for a mundane fuel product uses an eye-catching simulation of heat moving through a house. It's part of the latest winter offensive from the heating oil industry.
Windshield Visitor |
Brand: PlayStation 2
Good God!, Sally, who's that man embedded in our windshield? Is this a real road or did we take a wrong turn into some new video game? PlayStation 2, warping reality again.
Home Loans |
Client: Standard Federal Bank
Brand: Family Banking Services
Agency: BBDO Chicago
Offering mortgage services that change apartment walls into picket fences, Standard Federal Bank does a homespum pitch that makes you want to run outside right now and crank up your own barbecue grill.