Chicago Archdiocese turns to Web to recruit priests

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Just when failed daytraders and dot-com refugees thought there was nothing left for them, the Chicago Archdiocese on Feb. 5, will launch a new media campaign dubbed, "The Calling: Consider the Priesthood." Timed to coincide with the Catholic Church's vocational week, the DDB Chicago effort attempts to shift the image of the Catholic Church with hip, TV spots, print ads and a newly dedicated Web site at www.chicagopriest.org. Three 30-second television spots six print and outdoor executions combine themes and visuals prepared for the original campaign. Art director: Steve Bougdanos. Copywriters: Steve Bougdanos, Wade Sturdivant and John Immesoete.

Copyright February 2001, Crain Communications Inc.

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