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Chick-fil-A airs a beef on BK's 'Chicken Run' spots

Published on .

Chick-fil-A notified Burger King Corp. the week of June 26 that the burger chain's "Eat more beef" campaign promoting the movie "Chicken Run" blatantly infringes on Chick-fil-A's copyrights for its long-running "Eat mor chikin" campaign. The 5-year-old effort, developed by the Richards Group, Dallas, features cows pleading with people to eat more chicken. Lowe Lintas & Partners Worldwide, New York, created the $20 million to $40 million Burger King campaign.

Copyright June 2000, Crain Communications Inc.

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