CHILDREN'S CATALOG PLAYS WELL

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Children go domestic with the new Pottery Barn Kids spring 1999 catalog mailed to 1 million consumers. Pottery Barn, a unit of Williams-Sonoma, first tested the kids concept with an issue mailed to 500,000 consumers in January and, said one customer service representative manning the phones, sales were so brisk that most items ended up on back order. She claimed Pottery Barn had to push back the timetable for the spring 1999 mailing so it could restock much of the merchandise, consisting largely of bedding, furniture and rugs. No pottery is in sight in the catalog's 52 pages. Fall and holiday catalogs also are
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