Marisol Bentin, the marketing director for Cindel, the Peruvian company that owns the franchise rights for Chili's, says the decision to open a second restaurant was based on the positive results achieved in its first year in business.
She says the original restaurant attends to approximately 500 customers a day. The average bill per customer is $8.50.
"Sales in the first year were very good, which motivated us to look for a second locale. We are very pleased with our progress in the Peruvian market," Ms. Bentin says.
There are approximately 550 Chili's locales worldwide. Peru is Chili's first foray into South America.
Copyright August 1998, Crain Communications Inc.