China heads for consumer electricals boom

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BEIJING -- China is on the brink of its third consumer boom in electrical appliances, the Ministry of Internal Trade predicts.

The first two took place in the late 1980s and early 1990s. And now Chinese consumers are ready to upgrade their models, the Ministry says.

In the next two years, between 50% and 80% of the colour TV sets in urban families are expected to be renewed with the latest ones that have a modern shape, more functions and bigger screens. Also, more than 50% of urban families are likely to own more than one colour TV in two years' time. Competition among manufacturers will focus on price, quality and after-sale services.

Similarly. domestic sales of refrigerators are predicted to hit 6.6 million units in 1996, up 10% over 1995. Major selling points will be energy-saving factors and a large storage capacity.

Copyright September 1996, Crain Communications Inc.

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