China hosts advertising festival

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BEIJING -- China is hosting a major festival of advertising August 26 to 29 in Guangzhou, capital of South China's Guangdong Province. Ads created in the Chinese mainland, Hong Kong, Macau and Taiwan will be on show, along with work that won prizes last year at Cannes.

The event is jointly sponsored by Guangzhou municipal government and China Advertising Association (CAA). Along with product exhibitions, seminars will be held on how to make the best use of advertisements to promote large and medium-sized state-owned enterprises. They will also look at how to help China's brand names become better known in the world market, said Wu Deyu, CAA vice-chairman and secretary-general.

The 1997 China Ad Festival (Guangzhou) is a chance for advertising professionals to compare notes in the fields of planning, design, and production, said Guangzhou Vice-Mayor Wu Liang.

The festival also aims to strengthen international advertising cultural exchanges and to speed up the development of China's advertising industry. China's advertising industry reached billings of $4.4bn in 1996, up from a mere $14m in 1981.

Copyright May 1997, Crain Communications Inc.

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