China limits amount of commercial air time

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BEIJING -- China's Ministry of Radio, Films and Television has issued a notice setting a limit on the amount of advertising allowed during TV programs. The notice says that the volume of TV commercials cannot exceed 15% of the total volume of a channel's programming. Between 7 p.m. and 11 p.m. each day, the limit is no more than 12%.

The notice also stipulates that only two liquor ads can be broadcast between 7 p.m. and 10 p.m. in one channel's programming each day. TV commercials should not lead children into unspecified "bad habits," according to the rule.

Copyright February 1997, Crain Communications Inc.

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