×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

China portal Sina.com ad revenue rises

Published on .

Chinese portal Sina.com says adver-isng revenue rose 7 percent in the quarter ending Dec. 31, compared with the previous quarter, an increase of 218 percent from the same period in 1999. Advertising revenues for past quarter amounted to $6.7 million out of consolidated net revenue of $7.6 million. The results are "ahead of street expectations for the fourth consecutive quarter since our IPO. In the past quarter, we have con-inued to increase our bricks-and-mortar advertis-ng base, serving as the gateway to the China In-ernet marketplace for new clients such as John-on & Johnson and Hewlett Packard," says Presi-ent-CEO Zhidong Wang in Beijing.

Copyright January 2001, Crain Communications Inc.

In this article:
Most Popular