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China project for McPheters

Published on .

McPheters & Co., New York, a new company started by former Simmons Market Research Bureau President Rebecca McPheters, will be the U.S. marketing representative for the China Marketing & Media Study, a consumer behavior study conducted among citizens of the People's Republic of China. The study will involve 50,000 interviews conducted in the 12 largest mainland cities and will be released in the spring.

Copyright November 1997, Crain Communications Inc.

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