China to put quotas on liquor ads

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BEIJING -- China will introduce a quota system for advertisements for strong liquor. Mr. Zheng Heping, director of the advertisement manage-ment department in the State Admini-stration for Industry and Commerce, recently said that the approval pro-cedure for the spirits advertisement quota system is under review.

Under the proposed quota system, distilleries producing spirits with an alcohol content of more than 40% will be assigned a quota limiting the number of TV and print ads, based on their current sales volumes. The State Administration for Industry and Commerce will each year set a quota for distilleries, based on market conditions within the liquor industry.

Copyright December 1997, Crain Communications Inc.

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